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Vote Now for the New City of Shelton Logo

Home News List Vote Now for the New City of Shelton Logo
We are in the middle of a rebranding initiative, and our first project is to develop and implement a new City logo. Our current city logo (which you can see at the top of this webpage), has been in place, with some slight variations, since at least 1990. This rebranding initiative will assist us with the development of economic development programs, help residents know when they're interacting with a City service or program, and strengthen our communities sense of place. 

What's happened so far?

City staff has been working with a local design firm, JayRay, to develop a new City logo. Communications Specialist Mary Ricker presented several logo options to City Council at their October 26 study session. This survey, asking you to rank the three logo options, will be open through Wednesday, December 8. City staff will present the survey results to City Council for final adoption.

What am I ranking? How can I see the logo options?

NOTE: Please rank the options from 1/"first priority" (most preferred) to 3/"third priority" (least preferred.)

The logo options, and some information about why each option was developed, are listed below:

Option 1: Blue Heron

Shelton_Direction1
This first logo option incorporates the blue heron which, according to North American Native tradition, brings messages of self-determination and self-reliance. Blue herons also represent an ability to progress and evolve. The blue heron also serves as a symbol of this area without using a tree or water, which is commonly used in city logos throughout Puget Sound.

Option 2: tree/mountains

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This second logo option is inspired by our heritage while also modernizing it, providing a nice balance between our past and our future. 

Option 3: two-person saw

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This third logo option also represents our heritage in a classic way, by incorporating the two-person saw. 

How do I vote?
You can rank your preferences for our new City logo using Open Town Hall, the City's public engagement tool: